For Joon Choo, Shamrock Technologies’ vice president, CHINACOAT represents an opportunity to meet and catch up with a good cross section of customers and prospects alike in an open setting. “Chinacoat has been an important part of selling into China over the years for many suppliers to the coatings industry, and in 2009 especially, with so many changes, face to face meetings are more important,” he said.

China is still at a good growth stage of its development, albeit the global economy and increased competition has reduced the number of players in a difficult year, according to Mr. Choo. “There is still good development opportunity in specific sectors,” he said. “Certainly most have felt the downturn in the first half of the year on a global basis. Volumes are indeed down, as are prices, given the static inventories in first and second quarters of the year. However, we have seen modest recovery from the third quarter onwards, and are cautiously optimistic about continued recovery without the double dip. Export oriented business has been impacted severely, but the domestic consumption has helped to buffer the loss.”

Mr. Choo added, “the continued pressure to develop and adopt green technologies and environmental friendly formulations is helping to keep development efforts alive.”

Shamrock is one company that has always been at the forefront of recycling technologies when it comes to specialty additives. “Our focus this year will be the products that are the fruit of continued efforts to improve further our core technologies in fluoropolymer reprocessing for reuse,” said Mr. Choo. Specifically, Shamrock will highlight the MicroFLON series, which is based on 100% recycled polymer.

For more information about Shamrock Technologies visit them on the web at www.shamrocktechnologies.com.